![]() ![]() Although the federal government has made it nearly impossible to conduct proper research studies on the benefits of medical marijuana, there are countless anecdotes that testify to its effectiveness. One common theme we hear from almost everyone we speak to is that they believe in the healing aspects of cannabis. Jesse Peters, owner of Eco Firma Farms (video at the top of this article), sees legalization has an opportunity for people who may not otherwise have a chance to compete against big corporations and unfair public policies that have always been stacked against them in the past. Perry Salzhauer of Green Light Law Grouphas spent his entire life fighting against prohibition and the scourge of America’s failed war on drugs, and he is excited that Oregon and other states are finally starting to make substantial changes. Lisa Snyder, founder of Tokeativity, is motivated by empowering female entrepreneurs and is excited about the equal opportunities presented by a brand new industry. No one wants to miss their chance.Īt the same time, the reasons for entering the sector vary with each individual. There is a palpable sense of opportunity everywhere you go, and the knowledge that the window to find success may be narrow. While there are a few exceptions, most of the industry people I meet are professional, hardworking, and ambitious. We ask a single question, why cannabis, with little or no prompt. That’s why we at The Hood Collectivestarted the web series Why Cannabis, a documentary project that interviews entrepreneurs, advocates, academics, and enthusiasts from all walks of cannabis life. One does not need to look far to find a diverse range of backgrounds, skillsets, and approaches. The cannabis industry may have an image of being a bastion for stoners and hippies transitioning from years in the black market, but my experience with legalization in Oregon tells a different story. The Hood Collective is asking the all-important question to those who work with (or for) this plant: Why Cannabis? ![]()
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